The fall of 2000 was a time of innocence. Clinton was President. The Twin Towers were still standing. And Bob Seger still had his dignity. Then the Briefs burst onto the scene like a neutron bomb with the audaciously titled “Hit After Hit” and the punk rock landscape was changed forever.

Their ’77-style pop punk is loud, raucous and fierce, yet cohesive and hooky and hilarious. The Briefs are like a team of Chinese acrobats falling down the stairs on purpose. And when I say “pop” I mean popular in the broadest sense possible. The fifteen year-old mall hottie is a fan, but so is the 40 year-old stalwart with the pristine Undertones collection. Sure The Briefs wear their influences on their sleeve – Adverts, Buzzcocks, Weirdos to name just a few -- but they cop to them like junkies caught tying off in the alley with a skinny tie. They can’t help it. It’s in their blood. Listen you’ll understand. The groove is familiar but they’ve got a sound that’s all their own and uniquely unique. Infectious? Once they get in your ear, there’s no getting them out. The Briefs are mother fucking nerve agents for a diseased life.

With their skinny ties, plastic sunglasses, matching bleach-blond dye jobs and bad haircuts, The Briefs take the stage like commandos of the New Wave, retro zombies from the Disco Inferno. Take a good look because once they start to play it’s all a blur. This is their secret. It’s not what they sound like or what they look like. It’s their energy. They’ll come to your town and electrify the place. It doesn’t matter if they go on first, last or in between. It doesn’t matter if it’s an all- ages gig, an outdoor music fest, or a shitty little dive bar deep in the heart of Wrongville. The Briefs are one of the hardest working bands in America. They’ll play any time, anywhere. They’ll pile out of the van and stun the crowd like rioters at a Republican convention.

They have so much energy, it’s hard to believe they’re from Seattle. The city that put lattes and flannel on the map. A place so dull it’s known for rain. The Briefs still make Seattle their home, but they’ve come a long way since their debut record, and they’re still cranking out hits. They’ve played the Wasted Festival in the UK, the Warped Tour in the USA, and a gang of shows in between. And that’s just this summer and in typical form, will be on the road for the indefinite future.

Five years later they’re still poor and still weird but their fans are so much richer for the shitload of records they’ve put out along way. If you’re hungry for more history, BYO re-releasd “Hit After Hit” and “Off the Charts” so now you can listen to what you’ve been missing, but start with the new record: “Steal Yer Heart.” It’s got 12 tracks of pure punk rock pandemonium. If their last record, “Sex Objects” was full of political mischief, an antidote for these tumultuous times, “Steal yer Heart” is a dysfunctional love song, a reflection of the challenges that come with spending half your life on the road. There’s the anthem-ish “Criminal Youth,” the hilarious “Getting Hit on at the Bank,” and the blistering “Can’t Get Through.” And then there’s “I Can’t Work” a song so nerve-jangled and strange it feels like audio panic attack. Even the newest member, Stevie Kicks of the New Town Animals from Vancouver BC, puts in a turn at lead vocals with “Forty & Above.” Romance schmomance (fictional or otherwise). The Brief’s new record is a platter full of anti-love songs for anyone who has ever had a bad case of rotten love. Think of it as a soundtrack for tenderhearted hooligans and sweet-as-sin heartbreakers to break up by. Just give it a spin and you’ll come crawling back for more.